In the endeavour to implement an optimal BPO service for a customer, Advance Call works through a business process mapping exercise to ensure that software, training of personnel, and reporting align fully. Accordingly, Advance Call is able to develop BPO contact centres that meet customers’ requirements and are ISO 9001 compliant. Various current and previous BPO centres are highlighted below.


The Gender-Based Violence (GBV) Command Centre was conceptualised, developed, and implemented as an initiative of the Department of Social Development, in collaboration with the Vodacom Foundation.

The GBV Command Centre provides immediate care and counselling and offers help, hope, and the chance of a better life to the thousands of victims of gender-based abuse, even in the remotest and most underdeveloped corners of South Africa.

The GBV Command Centre is a comprehensive and integrated system that provides immediate, consistent, coordinated, and timely support to victims of GBV. The GBV Command Centre uses mobile technology to estimate the location of a victim, assigns the closest social worker in the field to the case, and records and receives continuous feedback on the case.

The GBV Command Centre employs trained social workers/command centre agents who provide immediate counselling to victims and assist them to avoid or minimise further exposure to GBV.

The GBV Command Centre uses three high-level components, which are:

  • inbound and outbound call management
  • incident logging and management on the GBV Command Centre Information System
  • mobile workforce management by means of the GBV Mobile Information System used by the social workers in the field. The GBV Mobile Information System is integrated with the GBV Command Centre Information System.

When a victim calls the GBV Command Centre from a mobile phone, the caller (with explicit permission) is geographically located, enabling the GBV Command Centre to determine the caller’s closest resources (social worker, police station, hospital, or safe house). The GBV Command Centre records the particulars and assigns the closest field social worker to the case.

The GBV Mobile Information System accommo-dates in-the-field collection, integration, and workflow management with embedded administrative decision support and reporting of the GBV data and information. Monitoring and evaluation are built into the Mobile Information System to provide a reporting dashboard to the Department of Social Development on the reported cases, the status of the cases, and how and when the victims have been and are being supported by the social services.

This innovative approach supports the conventional social services system, enhances the traditional counselling process of the Department of Social Development, and renders an immediate, expedient, and effective service to the victims of GBV.

The Gender-Based Violence Command Centre was awarded the 2014 CCMG Best Technology Innovation award and the 2015 BPESA Innovation Award. Both these awards are in recognition and celebration of the local contact centre Industry. In 2015, the Gender-Based Violence Command Centre was also awarded the Global Best Technology Innovation Award at the 10th Contact Centre World Awards in Las Vegas, USA.


Learners and their parents can find completing school (Grade 12) a daunting period, in particular when the matric results are being released.

Accordingly, on request of the Department of Basic Education and Social Development, Advance Call provides support to learners and parents through the Gender-Based Violence Command Centre.

Qualified social workers offer advice to learners on obtaining their matric results, as well as guidance on obtaining information on tertiary study opportunities.

Most important, however, is the counselling provided to help learners and parents successfully navigate this stressful period.


As expressed in the State of the Nation Address of February 2008, the South African Government had resolved to establish a national hotline to render a core service to small, medium, and micro enterprises (SMMEs) in respect of the facilitation of overdue payments.

The strategic objective was to assist in bridging the gap between the first and second economies in South Africa by providing a high level of cash-flow security to SMMEs. In this manner, such enterprises could be afforded the opportunity to grow and develop their business. The service was intended to benefit all SMMEs in the country.

In rendering such service to SMMEs, Advance Call has liaised with 626 national and provincial government departments, local authorities, and public entities.

Advance Call was appointed to conceptualise, develop, implement, and host the SMME Payment Assistance Hotline. The multilingual hotline received calls via four conventional channels, namely, the telephone (office hours), fax, e-mail, and the internet (around-the-clock). In addition, we provided walk-in support.

All incoming calls were provided with unique reference numbers and were recorded for audit purposes in compliance with the certified ISO 9001 Quality Management System. A comprehensive disaster recovery plan, which included off-site, real-time data mirroring, was tested on a scheduled basis.

More than 28 000 requests for assistance were attended to and payments of more than R350 million were processed by the Hotline. President Zuma mentioned the success of the Public Sector SMME Payment Assistance Hotline in his 2011 State of the Nation Address.